The Amsale Bridal Collection

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Simply iconic. The true namesake collection, Amsale Bridal is simply modern, highlighted by signature couture design techniques and hand-touched by the master seamstresses at our New York atelier.

Since Amsale Aberra first launched her namesake label in 1990 with groundbreaking designs, her minimalist aesthetic changed the course of wedding dress trends. The Ethiopian-American designer’s eponymous label came about during Amsale’s own search for a more streamlined, sophisticated wedding gown. Disappointed with the over-the-top wedding dresses of the ’80s, she designed her own gown. Determined to serve brides like herself in the years that followed, Amsale started selling custom wedding gowns from her New York City apartment. Although Amsale passed away in April 2018, The Amsale Fashion House is devoted to carrying on her 30-year legacy under the design direction of Margo Lafontaine. The brand now has three lines: Amsale, Amsale Nouvelle and Little White Dress by Amsale. 

Led by Amsale’s husband, CEO Neil Brown, and her daughter Rachel Brown, the brand is carrying on her legacy as a trailblazer.  “Amsale was the inventor of the modern wedding dress, and now we as a brand strive to invent the modern wedding experience. In many ways—and especially in the wake of a global pandemic—that means a shift toward technology. We’ve developed tools and services to help brides shop and plan remotely, from a virtual try-on tool that allows brides to upload their own photo and see what different styles look like on; to our Amsale x You design-your-dress platform; to in-depth, one-on-one virtual styling appointments. It is our mission to design refined wedding wear for the modern bride—and for her modern wedding experience,” says Neil Brown. 

Where to follow: @amsale

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