The National Bridal Sale Event Is Back!

Still on the hunt for THE dress to say “I Do”? Then mark the third Saturday of July on your calendar for the best wedding shopping day of the year—the kickoff of the third annual National Bridal Sale Event. As the name implies, this is a dress sale that brides (especially on a budget) absolutely don’t want to miss out on.

From July 21-28, select independent bridal boutiques across the United States, Mexico, and Canada (more than 700, to be exact) will be selling discounted dresses for your upcoming wedding, which you can immediately take home that day. And, brides aren’t the only ones who can reap the benefits of this must-shop occasion—the National Bridal Sale Event also caters to bridesmaids, mothers of the bride, and even flower girls for a wide range of wedding day outfits.

While the prime time to shop this one-of-a-kind opportunity will be its initial launch day, many local bridal boutiques will extend their sales into the following week. Conveniently for brides, the organization’s website lists all the participating salons, broken down by state. Simply select a state and check out the bridal shops closest to you to take advantage of the event. To see which salons will be continuing their sales, check the National Bridal Sale Event Facebook page for updates.