Brideside: A New Shopping Experience for Bridesmaids

Choosing the perfect dress for your ladies in waiting is no quick easy task, but it can be a fun one at times.  It involves a lot of discussions about color, style, fit and fabric.  So, yes it takes time to select the perfect style dresses to make sure your entire bridal party is looking fabulous.  Then there’s also other key factors to consider when shopping for dresses for your bridesmaids, schedules, out-of-town bridesmaids, etc.  Sometimes that makes the whole experience a little difficult, but we have the perfect solution!  A few months back we partnered with Brideside, an amazing online boutique for bridesmaids and let me tell you they are pretty awesome.

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Unlike most online shopping boutiques, Brideside provides inspirational content with their interactive “Look Book” of real bridal parties and a click-to-purchase blog.  Brides can open a “bride’s closet” so your bridesmaids can add their favorites, check out your favorite picks and see other ideas.  Your bridal party can easily log in to the closet and all the dress choices are right there!  You can make one purchase of all the dresses or your girls can log in to the account and purchase their dresses on their own.  So no more calls to your Maid of Honor in Atlanta, telling her to find a local shop that carries the same dress.

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Not really sure about purchasing dresses online, well here’s the best part about Brideside.  You can order up to 3 dress samples to be delivered to your home that will arrive in a “Brideside Box”.  You can have your girls try on the dresses in the privacy of your own home!  How cool is that?  Brideside carries some of the best and most well-known designers such as Lela Rose, Jenny Yoo, Joanna August, Dessy Collection, Alfred Sung & more!

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Here’s a few pics from their gowns on the STA runway!

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