Today’s modern woman selects workout gear that’s more fashionable than sporty. The industry that once targeted men in their ads is now realizing that the women’s market is emerging.
Women are purchasing activewear based on style and not athletic aesthetics. The bottom line is we want to look good working out and be ready to go out for smoothies or head straight to brunch with the girls after the workout.
We know the importance of coordinating style with performance so we’ve rounded up some workout gear that are both sporty and stylish!